Internet Visibility Plan
Items included:
 | | Listing of niche market websites
| | | Database of niche marketing websites (includes marketing opportunities, | | | contact information and suggested promotional activities)
| | | Branding strategies
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Basic Marketing Plan
Items included:
| | Book Analysis (review of strengths, weaknesses, opportunities and threats)
| | | Objectives and goals
| | | Marketing Capabilities (product strategies, pricing strategies, promotion | | | strategies and placement strategies
| | | Niche market analysis
| | | Suggested marketing materials (letterhead, one-sheets, etc.)
| | | Media relations strategies (print, radio, and TV)
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Strategic Marketing Plan
Items included:
| | All sections contained in the Basic Marketing Plan AND
| | | Competitive intelligence
| | | Budget analysis
| | | Strategic relationships
| | | Mail Outreach Communication
| | | Online marketing strategies (websites that meet your niche market)
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Bull’s Eye Marketing Plan
Items included:
| | All sections contained in the Strategic Marketing Plan AND
| | | Branding development
| | | Public relations strategies (organizations, associations, etc.)
| | | Implementation time line (details for implementing the tasks provided in the | | | plan and suggested timing for implementing the tasks)
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